HALLO
WELCOME
WITAJ
HEJ

…

HALLO
WELCOME
WITAJ
HEJ

…

NMP Design – Natalie M. Preuß, Product Designer in Berlin

NMP

NMP

Design didn't box me in, it opened the world up, sharpening how I see technique, process, material, and the tools I choose, day by day, analog or digital alike.

Otl Aicher put it well: the digital was never meant to outrank the analog, just to offer a different lens on the same reality.

My perspective starts with systems: how things are organised, how they grow, and how small decisions hold larger structures together. That curiosity isn't tied to one medium. It moves between digital, three-dimensional and physical work. What I enjoy most is the exchange with others, finding out together what can be shaped, built and made to work.

Design didn't box me in, it opened the world up, sharpening how I see technique, process, material, and the tools I choose, day by day, analog or digital alike.

Otl Aicher put it well: the digital was never meant to outrank the analog, just to offer a different lens on the same reality.

My perspective starts with systems: how things are organised, how they grow, and how small decisions hold larger structures together. That curiosity isn't tied to one medium. It moves between digital, three-dimensional and physical work. What I enjoy most is the exchange with others, finding out together what can be shaped, built and made to work.

FAQ

FAQ

I've been Berlin-based for a decade now.
Og faren min bor i Norge, so there's a Norwegian branch, too.

But my roots are in Räckelwitz/Worklecy, a small village in Upper Lusatia, in the heart of Sorbian-speaking Germany. The Serbja (Sorbs) are a Slavic minority with their own language, customs and traditional dress.

Teachers and professors, each handing me a different tool.

A shelf of references I keep returning to:
Aicher, Rams, Don Norman, Müller-Brockmann, Frutiger, Spiekermann, Noordzij and many more. Art, the world through a camera lens, music (always music) and the cultures I've bumped into.

Friends, and all the people I've been lucky to meet. And before all of it, my family: culture from my mom, craftsmanship from my dad.

Navigate. Map. Perform. My product design process in three steps.

Navigate
Get to know the users behind the brief: their needs, habits and context, and the constraints (yes, even DIN norms).

Map
Structure what matters into flows, systems and a clear concept.

Perform
Turn it into products, interfaces and brands, from first sketch to prototype to code. Launch is not the end: live testing of user flows, bug tests and optimisation.

The aim → complex things, made clear and usable.

I've been Berlin-based for a decade now.
Og faren min bor i Norge, so there's a Norwegian branch, too.

But my roots are in Räckelwitz/Worklecy, a small village in Upper Lusatia, in the heart of Sorbian-speaking Germany. The Serbja (Sorbs) are a Slavic minority with their own language, customs and traditional dress.

Teachers and professors, each handing me a different tool.

A shelf of references I keep returning to:
Aicher, Rams, Don Norman, Müller-Brockmann, Frutiger, Spiekermann, Noordzij and many more. Art, the world through a camera lens, music (always music) and the cultures I've bumped into.

Friends, and all the people I've been lucky to meet. And before all of it, my family: culture from my mom, craftsmanship from my dad.

Navigate. Map. Perform. My product design process in three steps.

Navigate
Get to know the users behind the brief: their needs, habits and context, and the constraints (yes, even DIN norms).

Map
Structure what matters into flows, systems and a clear concept.

Perform
Turn it into products, interfaces and brands, from first sketch to prototype to code. Launch is not the end: live testing of user flows, bug tests and optimisation.

The aim → complex things, made clear and usable.

I've been Berlin-based for a decade now.
Og faren min bor i Norge, so there's a Norwegian branch, too.

But my roots are in Räckelwitz/Worklecy, a small village in Upper Lusatia, in the heart of Sorbian-speaking Germany. The Serbja (Sorbs) are a Slavic minority with their own language, customs and traditional dress.

Teachers and professors, each handing me a different tool.

A shelf of references I keep returning to:
Aicher, Rams, Don Norman, Müller-Brockmann, Frutiger, Spiekermann, Noordzij and many more. Art, the world through a camera lens, music (always music) and the cultures I've bumped into.

Friends, and all the people I've been lucky to meet. And before all of it, my family: culture from my mom, craftsmanship from my dad.

Navigate. Map. Perform. My product design process in three steps.

Navigate
Get to know the users behind the brief: their needs, habits and context, and the constraints (yes, even DIN norms).

Map
Structure what matters into flows, systems and a clear concept.

Perform
Turn it into products, interfaces and brands, from first sketch to prototype to code. Launch is not the end: live testing of user flows, bug tests and optimisation.

The aim → complex things, made clear and usable.

Natalie Marie Preuß

CURRICULUM VITAE

2026
Art Director UX/UI,
zebra | group, Dresden/Remote Berlin
UX and design systems for corporate and public-sector websites: interactions, forms and modules. Figma lead for the agency, two-way AI workflows with Claude.
2026-2021
Freelance Designer,
NMP Design, Berlin
Brand identities, UX/UI for digital products, pitch decks and print, plus event photography.
2025-2023
Product Designer & Growth Strategist,
Wendero GmbH, Berlin
Websites and app prototypes in Figma and Webflow; co-led a start-up to launch.
2025-2021
Visual Merchandiser,
Frieda Hain & HAUSEN, Berlin
Window displays and in-store presentation for two Berlin retail stores.
2023
Interaction Designer,
Netwelve LLC, Berlin
Dashboard UI and data visualisation for the Tracer cybersecurity platform.
2023-2018
BA Product Design,
KHB, Berlin
Physical products from sketch to prototype, specialising in interface and interaction design.
2022
Product Designer, Hightech & Herz,
Kompetenzzentrum Kreativwirtschaft
Interdisciplinary innovation camp on digital health and smart cities, concept work.
2022
Internship Interaction Design,
Studio Hint, Berlin
UX/UI in Adobe XD, plus 3D models and printed prototypes for user testing.
2022-2021
Event Management,
Sprechen Über @KHB, Berlin
Organised design talks at KHB with alumni and designers who run their own studios.
2021
Social Media Designer,
complex economy GmbH, Remote
Pinterest pins, icon sets, portal navigation, social media banners and infographics.
2020
Erasmus BA 3D Design,
Camberwell College of Arts, UAL, London
Erasmus semester in the BA 3D Design programme at University of the Arts London.
2018-2015
Visual Merchandising & Area Manager,
GANT, Berlin
Store and window concepts and their roll-out, plus on-site care of the GANT CI in the shops.
2015-2014
Visual Merchandiser,
Peek & Cloppenburg KG, Hamburg
Window displays and in-store presentation for seasonal campaigns.
2014-2011
Apprenticeship Visual Merchandiser,
Peek & Cloppenburg KG, Dresden
Vocational training in window displays, in-store presentation and product styling.
2013
Trainee Visual Merchandising,
IKEA, Dresden Elbepark
Traineeship in the visual merchandising team of the IKEA store in Dresden Elbepark.
2010-2008
Vocational Baccalaureate in Design,
FOS Dienstleistung und Gestaltung
Design focus: drawing and technical drawing, colour, composition, layout and techniques.
2008-1998
Primary & Secondary Education,
Sorbian School Michał Hórnik, Räckelwitz
Ten years of schooling from primary to secondary level in Räckelwitz.

CURRICULUM VITAE

2026
Art Director UX/UI,
zebra | group, Dresden/Remote Berlin
UX and design systems for corporate and public-sector websites: interactions, forms and modules. Figma lead for the agency, two-way AI workflows with Claude.
2026-2021
Freelance Designer,
NMP Design, Berlin
Brand identities, UX/UI for digital products, pitch decks and print, plus event photography.
2025-2023
Product Designer & Growth Strategist,
Wendero GmbH, Berlin
Websites and app prototypes in Figma and Webflow; co-led a start-up to launch.
2025-2021
Visual Merchandiser,
Frieda Hain & HAUSEN, Berlin
Window displays and in-store presentation for two Berlin retail stores.
2023
Interaction Designer,
Netwelve LLC, Berlin
Dashboard UI and data visualisation for the Tracer cybersecurity platform.
2023-2018
BA Product Design,
KHB, Berlin
Physical products from sketch to prototype, specialising in interface and interaction design.
2022
Product Designer, Hightech & Herz,
Kompetenzzentrum Kreativwirtschaft
Interdisciplinary innovation camp on digital health and smart cities, concept work.
2022
Internship Interaction Design,
Studio Hint, Berlin
UX/UI in Adobe XD, plus 3D models and printed prototypes for user testing.
2022-2021
Event Management,
Sprechen Über @KHB, Berlin
Organised design talks at KHB with alumni and designers who run their own studios.
2021
Social Media Designer,
complex economy GmbH, Remote
Pinterest pins, icon sets, portal navigation, social media banners and infographics.
2020
Erasmus BA 3D Design,
Camberwell College of Arts, UAL, London
Erasmus semester in the BA 3D Design programme at University of the Arts London.
2018-2015
Visual Merchandising & Area Manager,
GANT, Berlin
Store and window concepts and their roll-out, plus on-site care of the GANT CI in the shops.
2015-2014
Visual Merchandiser,
Peek & Cloppenburg KG, Hamburg
Window displays and in-store presentation for seasonal campaigns.
2014-2011
Apprenticeship Visual Merchandiser,
Peek & Cloppenburg KG, Dresden
Vocational training in window displays, in-store presentation and product styling.
2013
Trainee Visual Merchandising,
IKEA, Dresden Elbepark
Traineeship in the visual merchandising team of the IKEA store in Dresden Elbepark.
2010-2008
Vocational Baccalaureate in Design,
FOS Dienstleistung und Gestaltung
Design focus: drawing and technical drawing, colour, composition, layout and techniques.
2008-1998
Primary & Secondary Education,
Sorbian School Michał Hórnik, Räckelwitz
Ten years of schooling from primary to secondary level in Räckelwitz.

SWEEP

For Studio Hint and BSR, Berlin's city cleaning service, I designed a mobile app that lets street-cleaning crews work side by side with a robot: status at a glance, two cleaning programs and service data before anything wears out.

EEP app dashboard on an iPhone with the orange cleaning robot
EP service screen showing the state of the robot's brushes

RETORIO

How do you make soft skills measurable without making people feel measured? Retorio's AI analyzes video interviews; my job at Studio Hint was to make that data feel human. I redesigned the dashboard and the visual identity, turning scores, cohorts and training progress into calm, readable widgets and a UI style guide the team can build on.

torio web platform on a tablet and two browser windows
nds holding an iPad with the Retorio dashboard
Retorio UI style guide with colours, typography, grid and UI elements
The Olavs Syltetøy label set in metal type, locked up for printing

LETTERPRESS

LETTERPRESS

In a world where everything can be undone, letterpress asks you to commit. Every letter is a piece of metal, set by hand, inked and pressed into paper you can feel. Two small projects about taking the slow road, and about the people you make things for.

→

→

Typo Walk group with printed maps at the World Clock on Alexanderplatz

TYPO WALK

TYPO WALK

Cities are full of letters nobody really looks at: street signs, shop fronts, names cut into stone, a maker's plate on a lamppost. Once you start reading them, a stroll turns into a history lesson. A walk through Berlin-Mitte, looking at the city through its type.

→

→

GANT campaign in a corner window at KaDeWe Berlin
Laptop on a tethering stand showing a shot from the set in the Amtsgericht Schöneberg
Banner at the entrance of Stave Hill Ecology Park, The Conservation Volunteers, London
Graphic recording of the team HACK Ø PACK: target group, value proposition and prototype
Google Meet open on a laptop on the evening of Design Garden #4
Pencil drawing of several vegetable peelers with handles highlighted in red marker
Flags with the big "25" of the 25th Dutch Design Week at Strijp-S, Eindhoven
FORM/FUTURE card held up in the departure hall of the former Tempelhof Airport
CURRENTS programme and a KPM leaflet held in a hand

VM

VM

A shop window gets a few seconds to make someone stop, and in Berlin there is no bigger stage for it than KaDeWe. Dressing one of its corner windows overnight, behind locked doors and under security, is a very different kind of night shift.

→

→

OSTWESTING

OSTWESTING

The right image reaches the people who need it most, and everyone around them. On set at the Amtsgericht Schöneberg for a nationwide campaign against domestic violence.

→

→

UAL

UAL

London is a city you learn by heart. It became a lesson in making, patience and people, even after the campus doors closed far too soon.

→

→

H&H #5

H&H #5

Three days, one flipchart and a room full of strangers. A camp on technology that serves people, and a team that turned product data into healthier choices at the supermarket shelf.

→

→

DG #4

DG #4

How do you keep up with the rush of AI? An evening talk that builds a bridge between Figma and the world of Dragon Ball Z, and a small shop designed with Claude straight into Figma.

→

→

DISEGNO

DISEGNO

Before anything is built, it is drawn. My sketchbooks are where ideas get their first shape, and where most of them are allowed to fail.

→

→

DDW#25

DDW#25

Every October, Eindhoven opens its studios, workshops and back courtyards to the world. A look back at the 25th Dutch Design Week: nights on a flax farm, rented bikes and a whole city turned into one big exhibition.

→

→

FORM/FUTURE

FORM/FUTURE

A September day in the departure halls of the former Tempelhof Airport, where Berlin marked twenty years as a UNESCO City of Design and asked what design is for.

→

→

CURRENTS

CURRENTS

A new design festival for Berlin, and a look at what is designed and made right here. Studios, brands and schools opened their doors across the city.

→

→

A Boxi-Kiez map on striped notebooks in a wooden shop cabinet

BOXI MAP

BOXI MAP

Every Kiez has a map that only exists in the heads of the people who live there: where the good coffee is, who repairs what, which little shop has the perfect gift. This one puts that knowledge on paper, drawn by hand for the places that make a neighbourhood worth staying in.

→

→

MORE PERSPECTIVES

TALK TO YOU SOON!
BOŽEMJE
TUSEN TAKK
HADEBRA

…

TALK TO YOU SOON!
BOŽEMJE
TUSEN TAKK
HADEBRA

…

© 2026 Natalie M. PreußIMPRINTPRIVACY