Flags with the big "25" of the 25th Dutch Design Week flying above a steel structure at Strijp-S, Eindhoven

DDW#25

5 min read
Every October, Eindhoven turns into a design city. In 2025 I visited Marc for the 25th edition of Dutch Design Week. Marc is doing his master's in GEO—Design at Design Academy Eindhoven, and he knows the city's studios, workshops and back courtyards better than any map.

I wasn't alone: Poldi, Karla and Vivi, who is currently studying at TU Delft, came along. We slept in a retired campervan on a flax farm outside the city, the farm behind Back to the Flax, a project by the student collective Kazerne Young. Every morning we got on our bikes, rented from Velorent at the old gas factory, and rode from the quiet fields into the busiest week of the Eindhoven year. Yellow "Fietsverhuur Dutch Design Week" signs pointed the way from the station, and the paper map with its pink districts became our second most important tool. DDW doesn't happen in one hall. It is spread across the whole city, so the bike was the best ticket we had.

The 25th edition ran under the motto "Past. Present. Possible." and you could feel all three. At Strijp-S, the former Philips grounds, the banners with the big "25" waved between factory buildings and the green balconies of the Trudo Vertical Forest. In the Kazerne, Hydro showed R100: new pieces by Sabine Marcelis, Stefan Diez, Cecilie Manz and others, made from aluminium harvested from old greenhouses and light poles around Eindhoven. A few rooms further, Kazerne Young showed Back to the Flax, following flax from seed to material. Seeing those tall, hairy flax sculptures after our nights on the farm felt almost personal.

At Piet Hein Eek's we wandered through the workshop and the shop. We saw 3D-printed stools in candy colours and a street planter printed in bright red layers. There were hands growing out of a green wall, typography in molten metal, and a window with a single, heavy ampersand. And we found the German Design Graduates, a small piece of home in the middle of it all.

In between there was coffee at Otis, sitting on red and blue folding chairs while the autumn leaves came down. There were dinners under string lights and long talks about materials, schools and what we want to make next.

I'm still thinking about how open everything felt: studios with their doors wide open, students next to established names, and a whole city as one big exhibition. Eindhoven, I'll be back.

#ddw25#dutchdesignweek#eindhoven#pastpresentpossible#designtravel#geodesign

October 2026

Pink Dutch Design Week 2025 wristband on a wrist
Paper map of Dutch Design Week 2025 with the venues across Eindhoven marked in pink
Yellow sign "Fietsverhuur Dutch Design Week" pointing the way to bike rental near Eindhoven station
Entrance of Velorent Eindhoven in an old brick building with a bike parked outside
A friend with a rented city bike next to an allotment garden outside Eindhoven
Holding a coffee cup from café Otis
Orange Hydro sign for R100 at Dutch Design Week
Orbit Light by Sabine Marcelis, a curved purple aluminium lamp from Hydro R100
Floor lamps in yellow, green and silver aluminium by Daphna Laurens for Hydro R100
Golden turned columns in a brick courtyard with tables and chairs
A visitor resting on a wooden bench between golden columns
Tall, hairy flax sculpture among visitors in Back to the Flax by Kazerne Young
Colourful tufted wall piece lit in a dark room
Hand touching embroidered linen fabric
Two plaster hands reaching out of a green wall
Workshop hall at Piet Hein Eek with large letters spelling ME and WE
Wooden brushes displayed in a glass cabinet
Colourful wooden benches by a window
Abstract paintings leaning against a white wall
3D-printed stools in bright candy colours
Letters cast in molten metal on a black surface, with small figures standing on top
A single, heavy black ampersand in a window
Hand holding a studio business card with bubble lettering
Orange and pink German Design Graduates sign at Dutch Design Week
Trudo Vertical Forest rising behind Dutch Design Week banners at Strijp-S
Yellow traffic light button reading "Wacht op groen"
Entrance under a red KITCHEN sign with a "design" banner and string lights